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REFERENCE
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organizations
to market to
- Talent
agencies - A talent agency is a company that represents
talent (actors, musicians, voice-over artists, etc). When
a creative team cannot find the "right voice,"
they pay a talent agency to find the voice, as opposed to
telling their client that they cannot accomplish the job.
Being
represented by a talent agency is a great way for a voice-over
artist to obtain work. Most reputable talent agencies will
not charge you for representation. Instead, they take a
commission (usually 10%) of your billings. Because they
are commission-based, they work hard on obtaining high-paying
jobs.
Only
market to talent agencies that deal with voice-over artists,
as some specialize in modeling or acting and have no arrangements
with voice-over artists.
It's
common for voice-over artists to be represented by numerous
agencies (except in Los Angeles, where, by union rules,
voice-over artists must sign exclusively with one agent).
Some
talent agencies will charge a fee to put your demo on their
website or on their "demo of demos" CD (which
talent agencies give to their clients in order for the clients
to hear a selection of voices whenever they want to).
- Casting
directors - Many creative teams have their own
casting department, which is responsible for finding and
hiring voice-over artists. Contact the head of the casting
department.
- Recording
studios - Contact audio-recording studios that
record and/or produce voice-overs (some studios only offer
music-recording services). Ask for the manager.
- The
Internet - Contact web-based companies that represent
voice-over artists or that send audition and casting information
to subscribers.
- Advertising
agencies - Contact agencies that offer commercial
services (some agencies specialize in print or billboard
advertising only). Contact the production director and the
casting department.
- TV
and cable stations - These stations have their
own in-house recording studios and record local advertisements
and television promos. Contact anyone in the recording department.
- Film
/ Video Production Houses - Production houses record
films, documentaries, training and instructional videos,
etc. Ask for the production director.
- Multi-media
companies - Multi-media companies record audio
for website narration, CD-ROMs, interactive multi-media,
software narration, and more. Ask for the casting director
or the manager.
- Publishing
companies - Publishing companies record audiobooks
and the like. Ask for the casting director or the manager.
- Educational
companies - Educational companies record educational
films for interactive applications, films, slide shows,
talking books, etc. Ask for the casting director.
- AV
(audio-visual) departments - Most large companies
(e.g., corporations, hospitals, colleges, associations,
foundations, etc.) have their own in-house recording studios
that record training tapes, sales presentations, on-hold
messages, trade show exhibits, voice-mail, etc. Ask for
anyone in the AV department.
- Radio
stations - While disc jockeys voice most spots
at their radio station, stations occasionally need to hire
outside talent. This may be because none of the staff disc
jockeys have the required type of voice or the station wants
to impress a client with a particularly good production
(which the disc jockeys are often not able to deliver).
- Representatives
- A representative is a salesperson whom you can hire to
create sales. You will need to write a contract with a representative.
They can be paid a set wage.
Or
you can pay them a commission of the work that they are
responsible for obtaining. A typical commission fee is between
15% and 33%. The advantage of a commission-based fee is
that they may work harder for you, since they only make
money if they get you work.
- Industry-related
organizations - There exist numerous organizations
that work with and hire voice-over artists. For example,
film and video organizations, acting resource centers, advertising
groups, etc. Join them and attend their meetings. This is
a great networking opportunity.
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